Geospatial market analyses
You mention on your web pages also an offer of geospatial market analysis service. Banks or insurance companies are mentioned as potential clients. Do this institutions use GIS?
Yes, mainly the data mining. Together with Intergraph we have promoted market tools for geospatial analyses. We have several references, e.g. Deutsche Sparkasse – where the geospatial analyses have been used for real. If you take information regarding credit cards, life insurance, account balances and you interpret this data with demographic data from region and you cover it by geographical analysis the results helps to target more precisely the business activities.
Bankers themselves have expressed their surprise about efficiency of their following business activities.
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