GM Business, Spain&Germany
GIS for the support of bank decision processes
Company Profile
GM Business is the product (GeoMedia Business) of Intergraph Spain that was actually add-on to GeoMedia Solution.
Business Need/Reason
The solution was to help companies that struggled with a problem of inaccurate determination of needs of targeted customers as well as ineffectiveness of business activities.
Solution Overview
Geospatial analysis is providing statistics processing and the most variable analyses upon geospatial located data and presenting results in form of tables, special subject maps and graphs. The application is dedicated for geomarketing – processing and geospatial analysis of business information (information about credit cards, life insurance, balance).
Results
Our solution has brought very accurate pointing of business activity thanks to utilization of geospatial analysis at the identification of key customer. More precise information helps the company to make more efficient business activity and thereby decreases costs expended on researches in what areas the activities shall addressed.
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